Guinness World Records: first GTA VI trailer becomes most-viewed game trailer in 24 hours
On December 6, 2023, Guinness World Records credited the first GTA VI trailer with several records. With 90,421,491 views in 24 hours, it became the most-viewed video game trailer on YouTube.
Published
Guinness World Records announced on December 6, 2023 that the first GTA VI trailer had set several records. With 90,421,491 views, it became the most-viewed video game trailer on YouTube within 24 hours. Rockstar Games had released the video two days earlier, on December 4, 2023.
The records at a glance
Most-viewed video game trailer on YouTube in 24 hours: 90,421,491 views.
Most-liked video game trailer on YouTube: 8.9 million likes in the first 24 hours alone.
Most-viewed non-music YouTube video in 24 hours: the trailer passed a MrBeast video that was uploaded in August 2023 and reached 59.4 million views in its first day.
Guinness describes the trailer as the most anticipated video since the GTA V trailer twelve years earlier. The post also mentions the leads Lucia and Jason and a reimagined Vice City. It does not say which game trailer held the record before.
Context
The figures refer to YouTube and the first 24 hours after release. As VGC reported on December 4, 2023, Rockstar put the trailer online earlier than planned after a copy surfaced on X. The official premiere had been scheduled for the following day.
We have not checked whether these records still stand today. The figures reflect the Guinness announcement from December 2023.
All official GTA VI videos are collected under trailers. More reports are in the news.
Sources
Rockstar Games: Grand Theft Auto VI Trailer 1 (opens in a new tab)
VGC: Rockstar releases GTA 6 trailer early, following leak (opens in a new tab)
Event: 6 December 2023 · Checked on 27 October 2026.
